Warner Bros. and Paul Thomas Anderson have been quite busy creating new ways to promote Anderson’s upcoming Inherent Vice, based on the novel by Thomas Pynchon.

New poster variants to accommodate different contexts

Well, now we know who those lovely legs and feet belong to — Katherine Waterston who plays Shasta Fay Hepworth in the film.

Paul Thomas Anderson’s Director’s Cut Trailer

Finally, there’s a new trailer directed by Anderson to promote the film in the United Kingdom. It’s shorter and goofier, leaning harder on the comedic aspects of the film in both selection of clips and accompanying music:

Artist Alex Fellows, the Associate Creative Director at TracyLocke in New York, created his own concept for a poster for the Paul Thomas Anderson film of the Thomas Pynchon novel Inherent Vice.

I must say I like it better than the more conventional ones put out by the Warner Bros studio. More, um, Pynchonian…. Agree?

Today, Sunday, September 29, 2014, Warner Bros. released the Official Trailer for Paul Thomas Anderson’s adaptation of Thomas Pynchon’s Inherent Vice, as well as a poster (at left; click to enlarge).

Odd that the trailer features Sly Stone’s “I Want To Take You Higher” (1969) and Sam Cooke’s “Wonderful World” (1960), neither of which was namechecked in Pynchon’s Inherent Vice, and there were a LOT of 1960’s/1970’s tunes namechecked in that novel!

Judging from the trailer, the film is a slapstick affair, wacky and well lit…. Boom shaka laka laka!