Warner Bros. and Paul Thomas Anderson have been quite busy creating new ways to promote Anderson’s upcoming Inherent Vice, based on the novel by Thomas Pynchon.
New poster variants to accommodate different contexts
Paul Thomas Anderson’s Director’s Cut Trailer
Finally, there’s a new trailer directed by Anderson to promote the film in the United Kingdom. It’s shorter and goofier, leaning harder on the comedic aspects of the film in both selection of clips and accompanying music: